Receiving free advertising is the dream of most business people. Ifyou've ever found yourself frosting at the mouth over how yourcompetitor got interviewed on the news or how they are alwayshighlighted in the local paper, then read on. Maybe next time you canbeat them to the punch and reach thousands at no cost.

The only way to get lots of free advertising is to develop a Press Kit, alsocommonly called a Media Kit. Once you've produced a folder full ofinformation about you and your business, present it to your local mediapeople - editors, producers and writers. A good Press Kit shows thatyou're media-savvy and that you understand how the game is played.

A Press Kit is a necessary marketing tool. It's a folder containinginformation that will help reporters write an accurate story about yourbusiness. It helps reporters save time and improve accuracy. Reportersdon't have to spend time on follow-up calls to the source (you) for moreinformation or to double check numerous facts. You've provided them allfor them. Your respect for Media people with be appreciated and yourtime in developing this package will not be wasted.

It's usually assumed that the only people who need Press Kits are theNon- or Not-for-profit sectors, doing work and raising funds for specialneeds groups. Not so!

Musicians with upcoming gigs or CD releases.

Grass roots Political groups needing positive attention drawn to theircause.

Companies with new products they'd like reviewed by Trade andCommercial Publications and Newspapers, TV Programs, Websites andspecific Radio Talk Shows.

New companies just opening their doors.

A company which has won an Industry Award.

A company sponsoring an event, fundraiser or just for fun.

A business person seeking to become a Specialist in their industry togarner regular media attention in order to increase exposure and sales.

Most big businesses have a Press Kit prepared and regularly updatedfor use at a moments' notice.

Your company has just received major media attention and you wantthe world to know!

Your company has sponsored a contest, survey or charitable eventthat people would have an interest in being involved in.

Sound like a lot of work? Initially it can be, but it's worth the sweat equityyou put into it. Develop a well written Press Kit, including productinformation, a personal biography and a list of questions for yourinterviewer and you'll be placed in front of thousands in no time, for free.You'll be the industry specialist. You'll be the one everyone calls onbecause nobody knows better than you. Best of all, you'll be the one thecustomers call and it didn't cost you a dime.

Linda Laforge-Koebel is an advertising professional dedicated to thebusiness success of her clients. To find more resources or to sign up forthe Business Booster newsletter visit her at: http://www.CreativeEngineer.com or contact her by email at: linda@creativeengineer.com

article source: adzines.com